SEO PandaSEO Panda SERG to the Top® Google Gap Analysis Scorecard

Preliminary SEO Panda SERG® Analysis for: www.your-company.com

Below is a list of keywords based on preliminary research. Your web site is compared to one of your leading competitors for Search Engine Ranking Gaps (SERG®). This test can be conducted for multiple competitors as needed. Also below that is an SEO Panda SERG Report.
  
  Recommendations:  
 
•
Perform keyword research to define keywords with highest Effectiveness Index.
•
Select keywords that you wish to optimize for your web site.
•
Perform multivariate gap analysis on Competitor Web Pages with Negative Gaps to Increase Ranking on selected keywords. Make changes to web site based on analysis and implementation approved by Client.
•
Perform multivariate gap analysis on Competitor Web Page PR Linkages with top competitors to Increase Quantity and Quality of Links. Based on analysis, acquire one-way inbound links from other web sites.
 
     
 
Cost: Cost of SEO Services will vary based on number of keywords, PR Links, and desired level of ranking. Six month minimum required time of SEO Plan. Discounts available for longer time periods.

Other Options:
Depends on customer requirements and preferences, see SEO Plan for other options. Analysis can be conducted on other engines and competitors as desired.
  
     
  SERG Gap Analysis Scorecard for Competitor: Competitor #1 as of [Today’s Date]  
 
 Search Keyword
Your-Company
Google Yahoo
Competitor #1
Google Yahoo
Google Gap1 Yahoo
Gap2
# Competitive pages (K)
# Paid Ads
 
Widget
Widgets
Install Widgets
Install Kitchen Widgets
Widgets
The Best Widgets
Do-It-Yourself Widgets
Widgets
Find a Widget
Widgets New York
Widgets NYC
Widgets Chicago
Widgets Illinois
O P O P
11 0 0 0
25 18 1 0
0 9 16 31
0 0 3 21
11 0 16 0
4 0 5 5
10 11 0 0
6 2 3 1
0 0 0 0
24 0 6 0
0 0 1 0
0 0 13 0
0 0 24 0
O P O P
0 1 15 0
0 1 2 1
11 1 7 1
7 1 5 1
3 1 1 0
19 1 4 1
11 1 12 1
26 1 6 1
4 2 1 1
0 0 8 0
0 1 0 0
0 1 0 0
0 1 0 0
O P O P
19 29 15 0
5 17 1 13
19 8 9 30
23 15 2 20
8 15 15 0
15 29 1 4
1 10 18 29
20 1 3 0
26 20 29 24
6 0 2 0
0 29 29 0
0 29 17 0
0 29 6 0
G Y
1400 13000
22500 96000
17000 22000
1000 17000
145 347
95000 4000
1300 1300
559 95000
558 7600
686 5570
161 495
723 12300
252 10300
G Y
85 60
83 87
157 44
203 130
65 51
55 98
65 30
53 14
71 67
14 8
3 6
4 5
2 0
 
     
  Color – Negative Gap of 11 or more behind – Not Good

Color – Negative Gap of 10 or less behind – Close but No Cigar

Color – Positive Gap of 10 or less ahead – Okay, Nice Job

Color - Positive Gap of 11 or more ahead - Excellent
  
     
  1 Organic Google are calculated subtracting Your Company’s Search Engine Rank Position from Competitor’s Rank Position from the first three results pages. Therefore, it is scale from 1 to 30 with 0 representing no position on the first three results pages, 1 being first and 30 being last.

2 Paid Gaps are calculated subtracting Your Company’s Paid Ad Position from Competitor’s Paid Ad Position from the first three results pages. Therefore, it is scale from 1 to 30 with 0 representing no position on the first three results pages, 1 being first and 30 being last.		  
     
  One-Way Back Link Gap Analysis (Number for Demo Purposes Only)  
 
Page Rank Competitor1 Competitor2 Competitor3 Your-Company  
Avg. 3.5 (130 pgs) 1.7 (230 pgs) 0.5 (189 pgs) 0.4 (304 pgs)  
PRO 11 (8.5%) 114 (49.6%) 161 (85.2%) 265 (87.2%)  
PR1 4 (3.1%) 8 (3.5%) 3 (1.6%) 4 (1.3%)  
PR2 9 (6.9%) 13 (5.7%) 6 (3.2%) 3 (1.0%)  
PR3 27 (20.8%) 43 (18.7%) 4 (2.1%) 10 (3.3%) Obtain Links
PR4 38 (29.2%) 27 (11.7%) 9 (4.8%) 15 (4.9%) Obtain Links
PR5 40 (30.8%) 20 (8.7%) 3 (1.6%) 6 (2.0%) Obtain Links
PR6 1 (0.8%) 4 (1.7%) 2 (1.1%) 1 (0.3%)  
PR7 0 (0.0%) 1 (0.4%) 1 (0.5%) 0 (0.0%)  
PR8 0 (0.0%) 0 (0.0%) 0 (0.0%) 0 (0.0%)  
PR9 0 (0.0%) 0 (0.0%) 0 (0.0%) 0 (0.0%)  
PR10 0 (0.0%) 0 (0.0%) 0 (0.0%) 0 (0.0%)  
 
     
  Notice: SERG® is a registered trademark of SEO Panda, Inc. and ACS Group, Inc. 2008. All Rights Reserved.