One of the ten commandments in the business world is "Know Thy Customer".  How does knowing who your customers are help you with your Internet Marketing and SEO efforts?  In many cases, it plays a key role in defining the core strategy that drives your SEO efforts and determines where to fine-tune your results.

  

There's two somewhat divergent philosophies when it comes to optimizing a web site.  One says that SEO should be done after a web site goes online only making changes and additions to the site based on actual visitor and search engine traffic.  The other approach is to plan and architect every aspect of the web site so it will be search engine friendly from day one of its initial release.  The reality is that you really have to do both if you want to get results.

 

Planning such as Keyword Research, Competitive Analysis, and Link Building assessment are key building blocks to a solid foundation for getting your site ranked.   However one must continue the process of optimizing keywords, links, and web pages because one cannot completely predict how or what the engines will do when they get to your site.  In particular, it is important to monitor and evaluate how visitors, spiders and bots see and index the site.  In the case of visitors, tracking hits and traffic data will be important to measuring your conversion rates and factors.