|
 
|
|
|
Volume 5 February 2008 Edition: SEO Panda Newsletter
|
|
Client Corner:
First Choice Business Machines
SE Results Achieved:
#1 Google Organic: Color Copiers Seattle
#1 Google Local Listing
#1 Google Organic and Local: Business Copiers Redmond
SEO Panda employs a core group of database, pros, web experts, project managers and graphic artists with a wide range of technical experience with many different industries. This translates to better recommendations, services and results for your web site, SEO, and /or application project.
Article Submission Service
SEO Panda has an article and press release production and submission service to support existing SEO implementations. Contact us for more details.
Our latest Web Site Creation:
Stop by and have a drink or bite to eat at the brand new Mill Creek Town Center and tell them SEO Panda sent you.
|
|
|
|
Google versus MicroWho |
|
|
|
|
|
Unless you have been on vacation, under a rock or without the benefit of modern forms of communication, you have heard about the proposed merger or should I say hostile takeover between Microsoft and Yahoo. How will that affect your business? Who are the winners and who are the losers? The answers have yet to be determined and of course first the sale has to go through. But regardless of this small detail, here is SEO Panda's take on the deal:
Based on current numbers, before the deal Microsoft has less than 5% of the search engine usage market, after the deal they would have closer to 20%, while Google would pretty much have the all rest, something like 75%. The Winner is obviously Google, but wait...doesnt that mean more competition for Google. Yes and maybe no. The SEO Pros here at SEO Panda believe that this is more about Google taking a grab of the software applications market than it is about Microsoft trying to gain an edge in the online advertising business. Google is really their only serious competitor in the world today, so the less money Google makes the happier the folks at Redmond. |
|
Test, Test, Test and Test Again |
Testing is a huge part of the Information Technology Business. Software development organizations have whole Testing Departments (mainly because their products are so buggy when they first come out). Computer Engineering programs offer PhDs in software testing. It is a very rigorous science and there are many expensive tools to assist developers with the task of creating perfect software. It may seem to the outside observer that the Web World Wide Web community is a little behind in the testing world after your computer blows up from surfing the web. Blame it on the industry...not yet...the problem lies with poor to non-existent testing budgets for most web site and SEO development projects. SEO is different in that it is not truly producing software, but does produce results and those results need to be tested continually even more so than in the traditional software industry. One common method of SEO testing is called A/B testing. The whole premise of A/B testing is that no one really know what works or doesn't work in terms of SEO until they actually test it for real. For example, set Page A up as Red background and B as Blue and see if you get more clicks and ultimately more conversions with A versus B Page. There are some simple ways to test your hypotheses. Use a tracking software and parameterize your URLS so that you can distinguish one page from another and then wait, measure and conclude. |
|
|
|
Track Conversions or Die |
|
The Internet is all about conversions. A conversion can be any type of transaction that you consider important, good or bad. Generally you want to increase good transactions and decrease bad transactions. The only way to know if this is happening is to monitor your clicks. For instance if a good transaction is defined as "fill out and submit a form" then the whole transaction is contingent upon someone completing and clicking on the submit button for that form. You can monitor the clicks before and clicks after the submit, and with enough data to be statistically significant you will be able to draw conclusions as to how to increase or decrease behaviors. In combination with A/B testing, conversion tracking becomes the holy grail of SEO.
|
|
SEO Tip of the Month:
Brick versus Online: Although many analogies have been made correlating the online searching experience with the brick and mortar shopping experience, they are two completely different animals. Many brick and mortar ventures that go online and fail to produce the expected results, fail because they don't take into account the differences in the two experiences with their target audiences. Just getting an online store and putting in your products will not make you successful. What amazes us here at SEO Panda is that we see this every day from prospective customers. The stakes are higher, the cost of business is higher and the price for failure is even higher. Not necessarily because you lose some startup dollars, but rather because the clock is ticking and someone somewhere is doing a better job at it than you are, and your marketshare is evaporating both on and offline. |
Click the links below to update your contact, remove from list or Forward to an Associate.
5% Monitoring and Analytics Fees donated to WWF "Save the Giant Panda" Campaign. |
|
|
|
|
Copyright 2008 SEO Panda and ACS Group |
|
|
|
|
|