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Volume 4 January 2008 Edition: SEO Panda Newsletter
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Client Corner:
Testimonial:
We have enjoyed working with SEO Panda for the past 10 years. We first came to them in need of a new updated website. After they built a new website for us, they were able to increase our ranking to page one on Google, MSN and Yahoo. We highly recommend their services to anyone needing the most current website and most visibility on the web. Our sales have increased with the help of SEO Panda.
Erin Anderson, Business Manager
SEO Panda employs a core group of database, pros, web experts, project managers and graphic artists with a wide range of technical experience with many different industries. This translates to better recommendations, services and results for your web site, SEO, and /or application project.
New and Improved SEO Panda Service starts up January 1st , 2008:
SEO Panda will be kicking off a new and improved link building service. Among other enhancements, this service will provide better and faster link development and acquisition. Contact us for more details.
Our latest Web Site Creation:
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In the Beginning - There was Search |
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Online and Offline Businesses need to remember that the Internet is all about the Human Search Process (HSP). Searching began when the first person evolved or was created. Babies search for milk, humans search for food, adults search for mates, and current denizens of Planet Earth search for information via the Internet. Searching is hard wired into our brain. So if you want to be successful with your Internet Search Strategy include study of your target audience's searching behavior relative to the major engines. A good case in point is Equiro's now famous eye tracking studies:
But what about Chinese and searchers that read from right to left. Yes, there are what appears to be cultural differences:
Searching is a complex behavior involving many factors, some biological and some learned. Study your target audience to better understand what they are seeing, thinking and doing. In particular we highly recommend the research of key phrases for your specific goals via software SEO tools such as Wordtracker and Keyword Discovery.
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Wordtracker versus Keyword Discovery |
Most SEO Pros use some type of Keyword Research tool. Keyword Research Tools are software programs connected to results databases that allow one to investigate the most powerful keywords for your product or business. The top 2 tools out there today are Wordtracker and Keyword Discovery which are subscription based services. The great debate on the SEO blogs is which tool is better.
Neither. Try both and use them accordingly to your specific requirements. Don't trust one source for your information, because as they say "results can vary" depending on the tool and the user. In general from our research, both are excellent tools and ideally both should be used and then compared to one another. Consider also the use of "free keyword tools" that you can find on the Internet. Gather all of the results, compile, analyse, check for trends and proritize your short list of the best keywords based on KEI (Keyword Effective Index) measures if possible |
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If Only Words Could Only Express the Way I Feel.... |
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The fact of the matter is that we do use words to express the way we feel and to tell others what we want. The psychology of semantics is at the core of what searchers use to find the information that they need. Words have different feelings, colors, emotions, meanings depending on many factors.
But at the end of the day, a word is still a word. "Meanings are in a persons' minds, not in the words, and when we say that a word has or possesses such and such meanings, we are really saying that it has evoked, or caused, those meanings." The Psychology of Semantics, American Journal of Psychology, Edward L. Thorndike, 1946. To complicate matters further, these meanings can change depending on our current mood and attitude of the day.
Research your Target Audience to find out what your keywords mean to them. Pick your adjectives and adverbs carefully. "Cheap" to one searcher for a particular product or service could mean "it's great" while to others it means "it sucks". When in doubt go with the statistical average of descriptors used most often based on keyword research. |
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SEO Tip of the Month:
Breadcrumbs: Named after breadcrumbs Hansel and Gretel left in the forest to go back to their house. They are easy to read navigation links paths that show the exact location of the where the user is relative to the entire web site or section of the web site. For example, the following is a breadcrumb link for Women's BrandX Anti-Aging Products for the Nose: Products->>Ladies->>Cosmedics->>Face->>>Nose->>BrandX. This serves a very useful function for allowing both users and search engines find your information. Consider building breadcrumbs at the top of each one of your pages in a the same location. Do your users know their way back to your Gingerbread House? |
Click the links below to update your contact, remove from list or Forward to an Associate.
5% Monitoring and Analytics Fees donated to WWF "Save the Giant Panda" Campaign. |
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Copyright 2007 ACS Group, Inc. |
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